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  • Ron Rechan

Mastering the Art of Cash Flow Reporting

In my extensive journey as a business consultant working with entrepreneurs, one strategic imperative consistently rises above the rest—cash flow reporting. As the business owner and visionary force driving your company, comprehending the intricacies of your cash flow is not merely a routine financial exercise; it is your secret weapon in orchestrating intelligent decisions concerning capital allocation, growth trajectories, and risk management.   


I cannot emphasize enough the importance of entrepreneurs mastering cash flow reporting (yes - I am speaking to you!).


While the responsibility of generating reports may live with your accounting team, your role as founder or president demands a profound understanding of how these reports unveil the true essence and potential of your business. Allow me to guide you through five pivotal areas that warrant your meticulous attention:


1. Liquidity:  In the realm of small and medium-sized businesses (SMBs), cash is undeniably sovereign. Scrutinize your current ratio and cash balance trends, unraveling insights into your company's liquidity runway and its ability to meet immediate obligations. Delve into the drivers behind any abrupt positive or negative fluctuations, setting a benchmark of a current ratio exceeding 1.5x for optimal financial health.  Here is a quick read for additional metrics: https://www.toucantoco.com/en/blog/10-cashflow-metrics-and-kpis-every-business-should-track


2. Operating Cash Flows: A telling indicator of your business's core cash generation prowess, before factoring in major capital outlays, is that operating cash flows lay the foundation for sound decision-making. Seek sustained positive trends over the previous/trailing12 months, while scrutinizing periods of any negative cash flows.


3. Strategic Investing: Capital expenditures, investments, and acquisition patterns must align seamlessly with your growth strategy, with a keen eye on meeting return on investment (ROI) thresholds. As your company ascends, drawing on credit lines for expansion can be customary, yet maintaining cash flow discipline remains non-negotiable.


4. Balancing Financing Activity:  While equity financing and debt issuance can inject vitality into your liquidity, they occasionally veil the authentic operating cash flows. A meticulous review of dilution levels and the tradeoffs in cost of capital is imperative.


5. Working Capital Fluctuation: Pay attention to the intricacies of working capital dynamics, such as fluctuations in inventory, accounts receivable, and payable balances. These shifts can near instantly augment or diminish cash flows, signifying the delicate dance in managing collections, and payables. Isolate this "working capital float" to unravel genuine cash generation and identify potential pitfalls in your operational processes.


As a business consultant, I URGE you to adopt a hands-on approach to deciphering your company's cash flow reporting offers true clarity into its financial pulse. This acumen not only empowers you to navigate risks but positions you to capitalize on growth opportunities with impeccable timing. 


Hands On = Mastery!


Ron Rechan

Business Consultant


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