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  • Ron Rechan

The Dos and Don'ts of Blogging for SMB CEOs: Common Mistakes to Avoid (Part 5) by Ron Rechan

Updated: Jun 26, 2023

While blogging can be a powerful tool for SMB CEOs, there are some common mistakes to avoid. Here are some additional dos and don'ts to keep in mind:

Dos:

  1. Be transparent: Share your personal experiences and insights to build trust with your readers.

  2. Be creative: Use your blog to experiment with new ideas and formats to engage your readers.

  3. Be responsive: Respond to comments and feedback from your readers to build a community around your blog.

Don'ts:

  1. Be too promotional: Avoid using your blog solely as a platform for promoting your products or services.

  2. Neglect your audience: Be sure to write relevant and valuable content for your readers.

  3. Be inconsistent: To build a loyal readership, it's important to publish new content regularly and maintain a consistent tone and style.

Blogging can be a powerful tool for SMB CEOs to connect with their audience, establish themselves as thought leaders, and build their brands. However, there are some common mistakes to avoid, such as being too promotional, neglecting your audience, and being inconsistent with your content. Instead, SMB CEOs should focus on being transparent, creative, and responsive to their readers. By sharing personal experiences and insights, experimenting with new ideas and formats, and responding to comments and feedback, SMB CEOs can build a community around their blog and establish themselves as trusted authorities in their industry.


As a CEO, you have a unique perspective on your business and industry. As a financial consultant, I know that by sharing your knowledge and expertise through your blog, you can attract new customers, increase brand awareness, and establish yourself as a thought leader. Moreover, a blog can be a low-cost way to elevate your small business’s reach and build credibility with your followers.

Remember, creating a successful blog requires being passionate about a certain topic, maintaining a consistent tone and style, and being responsive to your readers. By following these dos and don'ts and leveraging the power of storytelling, SMB CEOs can create a successful blog that helps them achieve their business goals. So, start blogging today and see where it takes your business! Ron Rechan.


Please also see: https://www.ronrechan.com/post/the-power-of-storytelling-how-to-use-your-blog-to-connect-with-customers-pt-4-by-ron-rechan


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